This includes training sessions, provided by a multidisciplinary team in marketing, media , publicity, social and political science fields. These courses are organized in several areas, including: public opinion studies, Prospective studies , quantitative and qualitative analysis, Computing programming, media office, Webmanagement, and marketing […]
The Internet is generating constantly changing consumer behaviours. The IIPOS and its team constantly question the new multi-faceted media dynamics: Attractiveness, Potential, Testing of pre-launch editions, new formats, Social web, Audience surveys, Measuring the audience of communication, Dynamic audio-visual, Traffic studies, Image survey, Satisfaction survey (B2B, B2C),Testing the effectiveness of advertising, Tracks the impact of communications on brand equity […]
Public and confidential opinion polls, Popularity studies and evaluation of public policies, Image studies and satisfaction surveys at the local governance level, Electoral studies and electoral mobilization and Confidential studies for public figures and monitoring […]